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Case study: Digital Entrepreneur Ecosystem Research (‘DEEP’)

During the year, we commissioned detailed research, looking at the digital start-up scenes in Russia, Ukraine and Algeria.

As part of the study, AT Kearney interviewed over 20 VimpelCom senior managers across the markets and at HQ, and over 35 market stakeholders, including successful entrepreneurs, universities and business schools, investors, accelerators, ICT corporations and government representatives. In addition, nearly 100 start-ups responded to an online survey.

The research analyzed each ‘ecosystem’ across a number of factors, including internet and smartphone penetration, ICT talent, regulation, customer base, education, investment market and other related factors. The market position in relation to start-ups was then examined to understand how these factors were supporting or constraining growth of digital entrepreneurism. 

There was significant agreement among stakeholders that there was a strong role for mobile operators to play in supporting the ecosystem. It identified a number of specific areas, varying in emphasis from market to market, where mobile operators could make a valuable intervention, including supporting provision of business-focused education for talented IT professionals with limited business experience, developing competitions, supporting accelerators and incubators, and perhaps most importantly, helping start-ups commercialize their offerings at scale. The first of the resulting white papers, on Russia, is available on our website. 

Digital Entrepreneur Ecosystem Research (‘DEEP’)

  • CR reports
    Approach to CR
    CR strategy
  • CR videos
    Make Your Mark
    Introduction
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