George Held is a telco digital transformation executive with broad International experience. In his long-term work for VEON Group in different capacities, he was responsible for the development and implementation of digital strategy for existing and new customers, developing a portfolio of digital services including Big Data/AI, AdTech/programmatic, Personal security, Fintech, TV/media, Content services and digital partnerships. Prior to VEON, he held Senior executive positions in Etisalat, Airtel, Zain, Millicom and Forbes Telecom.