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Beeline logo

Awards & recognition

2009

“Beeline” is the “Most Valuable Russian Brand” according to the European Brand Institute, with an estimated value of €7.9 billion

Eurobrand placed “Beeline” in the top 50 “Most Valuable European Brands” for the first time in its history

2005

“Beeline” was recognized as Russia’s most valuable brand by the authoritative international organization, Interbrand Group, with a brand value exceeding $5 billion US dollars

Brand overview

“Beeline” is the “Most Valuable Russian Brand” according to the European Brand Institute, with an estimated value of €7.9 billion in 2009. Eurobrand also placed “Beeline” in the top 50 “Most Valuable European Brands” for the first time in its history in 2009. Beeline believes that we can make people’s lives better through communications. We’re interested in what technology can do for people and our products and services fulfill genuine needs within our communities.

Under the Beeline brand, VEON offers integrated mobile and fixed telephony, long distance, data transmission, telematics services, Internet-based wired and wireless solutions, including fiber access technology, WiFi and third generation network. The brand serves individuals, small, medium and large companies and multinational corporations in Russia, CIS and Laos. Beeline has partnerships with leading world Internet companies such as Facebook, offers innovative services such as mobile commerce, and operates a range of tariff plans, tailor-made for consumer segments.

Brand history

Following VEON’s (former Vimplecom) founding in 1992, the Company launched the Beeline brand in 1993. In 2005, the Company undertook a powerful rebranding campaign introducing the trademark black and yellow brand and underscoring a major program aimed at transforming Beeline into a world-class service company. In the same year, Beeline was recognized as Russia’s most valuable brand by the authoritative international organization, Interbrand Group, with a brand value exceeding 5 billion US dollars. Subsequently, the Beeline brand has been repeatedly recognized as Russia’s most valuable brand, has entered the world’s top ten most valuable brands on the telecommunications market, and was included in the top 50 most valuable European brands and the top 100 most valuable global brands.

In 2008, VEON (former VimpelCom) concluded a deal to acquire 100% of shares in Golden Telecom, one of the leading suppliers of integrated telecommunications services and broadband Internet access in major population centers in Russia and other CIS states. The merged company became the first integrated service provider in Russia and the post-Soviet area to provide the full range of services on the fixed-line and mobile markets. Integration also allowed VEON to strengthen its position on the corporate user market – by September the single Beeline Business brand, combining all the Company’s products and services for the business segment, had come into existence.

In March 2011 VEON launched operations in Laos under the Beeline brand. 

Related businesses

Russia +

 

Eurasia +

Website links

Russia

www.beeline.ru

Armenia

www.beeline.am

Kazakhstan

www.beeline.kz

Georgia

www.beeline.ge

Kyrgyzstan

www.beeline.kg

Tajikistan

www.beeline.tj

Uzbekistan

www.beeline.uz

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