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Banglalink logo

Awards & recognition


Asia Communications Award for m-wallet

Global Telecom Business (GTB) Innovations Award for m-wallet

mBillionth Award South Asia for m-wallet

National Digital Innovation Award for Mobile Based Agricultural Information Dissemination Service

World Communication Award for Krishi Bazaar

Asia’s best employer brand awards for excellence in training

Asia’s best employer brand awards for managing health at work

ICMAB best corporate award in the “best annual report” category amongst the ICT and telecom sector


International Association of the Money Transfer Networks (IAMTN) Award for mobile cash remittance


GSM Asia Mobile Awards for Jigyasha 7676

Brand overview

banglalink is a pro-people innovative brand with versatile and aggressive products and services reflecting core values that are innovative, reliable, passionate and straightforward. banglalink stands for positive change and aims to empower people with affordable communication solutions so that they can start something new in life. As a brand banglalink is youthful, fun loving, down-to-earth, enterprising and very much Bangladeshi. banglalink’s initial success was based on a simple mission: "bringing mobile telephony to the masses" which was the cornerstone of its strategy. banglalink changed the mobile phone status from luxury to a necessity, brought mobile telephone to the general people of Bangladesh and made a place in their hearts. The mobile phone has become the symbol for positive change in Bangladesh. The brand slogan of “start something new” is in essence derived from banglalink’s promise of empowering people with affordable communication solutions so that they can take new initiatives in life. The company believes that, it is through such new initiatives that  positive change will occur for the overall betterment of the nation.

Brand history

banglalink digital communications limited ("banglalink") was acquired by global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.) in 2004, and after a complete overhaul and the deployment of a new GSM network, its telecommunication services were re-launched under the brand name banglalink. When banglalink began operations in Bangladesh in February 2005, its impact was felt immediately: overnight mobile telephony became an affordable option for customers across a wide range of market segments.

banglalink’s growth and success have been made possible by innovative products and services targeting different market segments, aggressive improvement of network quality and dedicated customer care, creating an extensive distribution network across the country, and establishing a strong brand that emotionally connects customers with banglalink.

Related businesses

Emerging Markets +

Website links



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